In order to make money and earn a gain, you need to first be able to sell whatever you are marketing, to your customer. There are so many ways that have now been introduced to reach the customer better, and here are a few more to help you improve on your marketing!
Build a friendship
The relationship between a customer and the seller shouldn’t be one that is distant. If it were that way, then there is a lesser chance to not only serve the customer better but to also increase loyal customers. Any businessmen would understand that loyal customers are the primary bricks that are most important for a business to improve further and further in the industry. And so the more loyal customers you have the more you can guarantee a strong spread of word about your services and products. So the first step to building such a number of customers is by being a friend rather than a seller trying to rob the client off of his money! And this doesn’t even require high quality display cabinets and other fancy stuff, a simple HI would be more than enough to start of an establishing conversation.
Sell with value
Whatever you provide your customers with, should be of value. This value isn’t only limited to the quality of the product and the price they have to pay for it, but it goes beyond that. The product you sell to your customer, should be something that they can gain value from it. Some might say that if they are able to sell something to the customer that didn’t even want in the first place, then they are successful salespersons, but it is actually untrue. Doing so, could discourage the customer from coming back especially when he realizes that he had been sweet talked to buying something he insisted he didn’t want in the first place. So sell what the customer wants not what you need!
Honesty is something that is very rarely seen in sales persons, at least that is what the customers think. So change their perception and make sure that you are always honest with whatever information you provide them with. this way they would trust you better and be even convinced to buy the product right off the retail display stands.
Adds the adds
Who doesn’t love a one for one offer or a buy one get free offer? That’s right, NO ONE! So as a salesperson, when manage to gain the initial interest of your client, try to include add ins to make them want to keep coming again and settle with the purchase decision they have made. After all, you never know when they could their change minds!
Learn from the places you have messed up in and the areas you manage to be successful and use these to perform better in future!